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Video Game Brand Atari To Open A Chain Of Hotels In The US by Julius Lim | Jan 29 2020 CRIB Share
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Atari is stepping up on its game to enter a new foray: Hotels. According to its announcement, Atari has inked a deal with GSD Group to pursue the buildout of video game-themed Atari Hotels.
The first location will break ground in Phoenix, AZ later this year. The other locations are: Austin, TX, Chicago, IL, Denver, CO, Las Vegas, NV, San Francisco, CA, San Jose, CA, and Seattle, WA. In the announcement, Atari's CEO Fred Chesnais said: “We are thrilled to partner with GSD Group and True North Studio to build the first-ever Atari branded hotels across the United States. Atari is an iconic global brand that resonates with people of all ages, countries, cultures and ethnic backgrounds and we cannot wait for our fans and their families to enjoy this new hotel concept.” GSD Group's co-founder Shelly Murphy added: “Atari Hotels will be the first of their kind in the U.S., offering gamers of all ages the ultimate in immersive entertainment and in every aspect of gaming. We’re excited to be working on this project with such great partners and to bring a big win to Arizona."
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