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The posters are out and you see it everywhere. This week could have signalled the start of the spring blockbuster season, with the launch of Disney’s live action remake of Mulan. But as the circumstances continue to evolve around the Covid-19 pandemic, cinemas are already seeing empty seats, with Mulan's release postponed. Mulan was due to hit the big screen on March 27. Now studios have to relook into releasing the film on direct-to-consumer online platforms, including Disney+. As it is, Universal Pictures, which belongs to Sky’s owner Comcast, made The Hunt, Emma, The Invisible Man and DreamWorks animation Trolls World Tour available to rent on platforms from the Sky Store to Amazon Prime Video. Sony Pictures’ Bloodshot, starring Hollywood heavyweight Vin Diesel, will be available digitally on Tuesday less than two weeks after its cinema premiere, following the US box office hitting a 220-year low prior to a complete coronavirus shutdown. Studios maintain that they are committed to the traditional theatrical release window. But cinemas across the UK and the US (New York, California and Illinois on a lock down) closed last week as the government warned the public to stay at home. With a population homebound for perhaps many months, this could well signal the worst year in cinema history. And, the gainer here: online streaming services like Netflix and Apple TV. |
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