As the spread of COVID-19 reaches pandemic-level proportions, key players in the fashion industry are getting involved to do their part, from funding efforts to fight the virus to converting manufacturing facilities to better suit the needs of hospitals and healthcare workers around the world.
The iconic luxury label has pledged 1.25 million euros to a group of Italian hospitals and institutions, including the Luigi Sacco and San Raffaele hospitals and the Istituto dei Tumori in Milan, along with the Istituto Lazzaro Spallanzani in Rome.
Louis Vuitton Moët Hennesy, or LVMH Group, donated $2.2 million to the Red Cross in China. They followed up on their aid by releasing a statement calling for all of their perfume and cosmetic factories to halt production on beauty products and instead begin producing hand sanitiser to be sent to hospitals worldwide. Hours later, Prada donated six Intensive Care Units to three separate hospitals in their home city of Milan, Italy, the country that currently has the second worst outbreak after China.
Earlier last month, Bulgari also made a donation of an unspecified sum to the research department of the Istituto Lazzaro Spallanzani in Rome, allowing the hospital to purchase a microscopic image acquisition system valued at around 100,000 euros.
Dolce & Gabbana
The Italian label announced a comprehensive plan to partner with Humanitas University to fund studies and further research dedicated to finding out more about the cause of the virus.
The French luxury-goods maker has pledged 5 million yuan (or $711,278) to the China Soong China Ling Foundation.
The parent company behind fast-fashion brand Zara announced it will be using its factories to make face masks for the Spanish government, with the company saying it expects to ship out 300,000 masks by the end of this week.
John Elliott might be a smaller brand than any of the other big names on this list, but through its Mainline for the Frontline initiative, the label is doing its best to make an impact. The brand made a $10,000 donation to the UCLA Health Fund and has pledged to donate an additional 10% of proceeds from its sale section (which is full of fan favorites) to the same worthy cause, with a target goal of $100,000.
The French luxury conglomerate donated 7.5 million yuan (or $1 million) to the Red Cross Society of China, and Gucci CEO Marco Bizzarri personally donated more than $100,000 to hospitals in the Emilia-Romagna region of Italy.
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