Image : Evaristo Villegas
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W Hotel To Open In Hippiest Playa Del Carmen Beach Destination In Mexico by Julius Lim | Jan 25 2020 CRIB Share
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Left top: W in Barcelona by Alfons Morales; W in Ibiza by Marriott reopens April 2020; W Aspen by Marriott Right top: W in Costa Rica by Marriott; W in Philadelphia opening June 2020 |
W brand is set to up the hip quotient to the fast-growing, hippiest beach Playa del Carmen, which is a beach destination on the Caribbean coast that is seeing a development boom. Located in the coastal resort town situated on Mexico’s Yucatán Peninsula’s Riviera Maya strip, and the new W playground will open in 2023. The hotel will see 218 rooms, “multiple food and beverage venues both indoors and out”, a pool deck, spa facilities, fitness centre, beach club, rooftop bar, and 500 sqm of meeting and events space.
Marriott International says the hotel will be located within walking distance to entertainment, upscale shopping and restaurants. W Playa del Carmen will join current portfolio of properties under the brand in Mexico City and Punta de Mita. 
Playa del Carmen plans Laurent de Kousemaeker, chief development officer, Caribbean and Latin America for Marriott International, says: “We are excited to work with hotel developer Fibra Inn to open a cutting-edge W hotel in Playa del Carmen, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming. This important signing underscores the impressive growth of our luxury portfolio in the region – and across Mexico.” Other W Hotels
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